"VIRTUAL PROTESTING 101" (May 2020)

"VIRTUAL PROTESTING 101" (May 2020)

social media
protesting

English

Protest guide on how to effectively target audiences with social media activism.

@sa.liine

2020-05-29

Instagram

Matthew Salzano

1. VIRTUAL PROTESTING 101 
2. Black people do not need reminders that Black lives matter. 
Let's target our posts towards the people that need to see and hear it. Time to use the algorithm to our advantage. 
3. Continue to post and share the truth behind what is happening. 
Optimize your posts by using hashtags that are geared towards your desired target audience (the oppressor). 
Think about where they would virtually hangout. 
*see next slide for example hashtags. 
4. USE THESE HASHTAGS 
BLACK LIVES MATTER
Tag their locations, restaurants, stores, clothing, popular foods, artists, and brands. This can be done on any social media platform with a tagging system. 
nra
kag
kag2020 
blueline 
sheriffsoffice 
buildthewall 
deputysheriff 

policefamily 
armedforces
bluelinesstrong
bluelinefamily
backtheblue
bluelinefamily
bluelinebeasts
draintheswamp
serveandprotect

secondamendment
lawenforcementfamily
communitypolicing
keepamericagreat
womenfortrump
policedepartment
lawenforcementofficer

policepics
sheriffdeputy
policeofficer
policelife
policecar
policeweek
fitcops
policefamily
policetraining

5. If you're uncomfortable with using your current page, create a different page for protesting. There is no excuse for your silence. 
Be prepared for some backlash in the comments if your post gets seen by an oppressor. Remember that they are not worth your energy. They saw your post that is the goal. 
*If you say you're an Ally you need to speak up! 
6. Do not share images with faces, bodies, or anything identifiable. These images can be used to identify people. 
In the past, peopel who have been identified through photos were incarcerated and ended up dead. Make sure you have their consent before posting. 
7. Remember to give a warning when posting graphic content. You might be desensitized to the killings of black people but others are not. Circulation of these images is another form of opression, make sure you're not feeding into the tactics of the oppressor by sharing graphic content. 
*Example warning: "Don't click to the next page on my story if you are sensitive to police brutality."

Tag a friend!
I am not an activist, I don’t know much about politics but I am a designer. When designing we have to think about who our target audience is. Who are we designing for and why? .
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This made me think about how we’ve been using social media, we’ve been targeting our posts towards BLACK PEOPLE. Sharing trauma and stress to BLACK PEOPLE. Ranting and screaming to more BLACK PEOPLE. .
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So the question is how can we continue sharing but do it in an effective way? We have to think about our target audience (the oppressor) and where they hang out virtually. We have to use their hashtags to meet them virtually. .
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Thank you so much to @clouddkenzie_ and @docangieluv for helping me to bring the idea of Virtual Protesting to life. .
If you feel helpless this is a way to make some shake. My heart goes out to the people that are risking their lives in Minnesota. We may not be able to join them physically but we can join them virtually.
#blacklivesmatter #blm

Tie die title slide, blue and red alternating slides with black and white sans-serif text. Grainy filter.

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